Even a few years ago, a brick and mortar store had nothing to do with online presence. But in recent days, as the popularity of the internet is soaring into the sky, a business enterprise owner must utilize the endless possibilities of the online platforms.
There are a number of ways you can establish your enterprise’s brand on the internet. The best part is that not only can you showcase your enterprise’s information on the internet but can completely operate your business online.
But the question is how you can make your own website for your enterprise. Well, there are a number of CMS platforms like WordPress, Joomla, Tumblr, Drupal, Wix, Squarespace and so on to build your enterprise website. Today we will be discussing the reason ” Why use WordPress for the business enterprise “.
What Is a Content Management System or CMS?
CMS (also known as Content Management System) is a web-based tool that will help you create a website faster and manage its contents in an easier way. To this end, a CMS may help you with its prebuilt templates and extensions to carry out things faster.
Is CMS Necessary to Build a Website for Your Business Enterprise?
Therefore, it is not mandatory to use a CMS to create your website because you can build your site from scratch using raw codes and your preferred server-side programming like PHP, Python, Ruby etc. On the more advanced side of the spectrum, you can hire a professional web designer and developer to build your site at your disposal.
WordPress Compared to Other Platforms as CMS
Before we select a CMS platform, we should examine its popularity. Take a look at the following statistics:
From the table above, it is clear that with 59.7% market share and nearly 22.67 million active websites, WordPress tops the other CMS platforms. Hence, there is no doubt about its recognition and gaining its upper hand in the market.
If you are looking for the interest in WordPress in the Google trends, you will see that the interest has been always high. Here are the data from January 1, 2004, to January 1, 2019:
Since its inception, WordPress has always dominated its competitors with its steady pace when we are talking about interest.
Example of Big Companies Using WordPress
Here is a list of big companies that use WordPress:
- Verizon Fios
- Home Depot
- Chicago Sun Times
- The New Yorker
- Tech Crunch
- The Rolling Stones
- US Air Force
- MTV News
- Sony Music
- and so on.
Why Use WordPress for Your Business Enterprise
1. WordPress Is Free and Open Source
If you create a website that eats up more money than you gain from it, it just makes no sense.
WordPress is completely free and as it is an open source CMS, you can view, change and distribute the code at any time. This will let you keep the cost significantly lower.
If you want to create an ASP-based website, you will have to buy the license for Microsoft IIS and the Windows to do it. This type of custom development requires more cost and you often have to hire a professional for its maintenance.
2. WordPress Has an Enormous Development Community
A free and open source software means anyone can contribute to its development. Unlike other paid and proprietary CMS solutions, you will get huge communal support if you feel uncomfortable at any point while using the CMS.
The WordPress community regularly provides improvements to core security, bug fixes, and general upgrades which will come to you over the air.
3. WordPress Is Scalable to Your Enterprise Needs
Along the way of your business expansion, you may need to scale your website. This is exactly where WordPress can pull you out of the fire. There are a lot of plugins out there to scale up its functionalities. You can also edit the source code to extend its functionalities at your own.
That means you have always the freedom to keep your website minimalistic with the few needs of your business in the early days. Later on, you can scale your website as per your growing business needs.
4. WordPress Nailed Award for Its User-friendliness
5. WordPress Is Highly Extendable with Free Themes and Plugins
You can turn your WordPress site in any platform like social networking site, forum site, eCommerce site, ERP software and what not! WordPress also powers up the website that you are in right now.
If you are not satisfied with the functionalities of the free themes and functionalities you can always look for some premium plugins.
6. WordPress Offers E-Commerce Solutions
WordPress ecosystem is evolved at great velocity in the world of eCommerce or online business. Plugins like WooCommerce and Dokan will allow you to build multivendor sites like the Amazon or Alibaba or eBay.
As you can see from the above chart, WooCommerce, itself, is powering up 22% of eCommerce websites among others. If you have the plan to sell your products online then you can surely go for WordPress.
7. WordPress as ERP ( Enterprise Resource Planning ) Solution
Though WordPress rolled out as a solution to the blogging philosophy, it has now transformed into a multipurpose solution provider. With WordPress, you can not just simply do blogging or make eCommerce platforms but you can also manage your business enterprise from your home.
The WordPress ERP plugin, for example, will help you manage your human resource, customer resource and financial aspects of your enterprise.
8. WordPress Is SEO-Friendly
Now you may think that only designing and developing your site will save your day. But that’s not true!
After building your site you will have to optimize it for search engines. If your site is not well-structured then chances are very low that Google will give it a priority when it comes to indexing.
Luckily the themes and plugins in the wordpress.org will never dishearten you about their code structure because they are specifically designed to play by the rules of the search engine giant Google.
Besides, there are a series of free SEO plugins that could help you optimize your contents and pages. For example, you can use the Yoast SEO or All in one SEO pack or WordPress SEO plugin to serve this purpose.
The Final Outcome
If there is a prevailing free solution why do you need to create a website for your enterprise from scratch? Since you can create, customize and maintain your site without having any coding know-how, it will be a wise decision to go for WordPress for your site.
Among all other aspects, you don’t need to spend much for SEO purpose as the free plugins will ensure proper optimization of your website for the search engine.
Finally, let us know if you need any assistance to implement WordPress for your enterprise in the comment section. We would love to help you with necessary information.